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Lessons in Leadership from the Classics | Chapter 4: Nvidia
The Patience and the Ascent of Jensen Huang How the Alleyways of Korea and the Floors of Semiconductor Factories Forged the Aesthetics of 古枯孤高 [Economy Daily] At the beating heart of the civilizational upheaval we call artificial intelligence stands one company and one man: Nvidia and Jensen Huang. The world measures them in market capitalization and market share. But the deeper truth of great leadership outlasts any number. It is the power of time, long and unhurried. It is the discipline of subtraction. It is the courage of solitude. And it is, finally, the dignity that comes only from having endured. In the vocabulary of East Asian philosophy, these four qualities compress into a single phrase: 古枯孤高 — ancient (古), austere (枯), solitary (孤), elevated (高). Nvidia's rise is not the story of a stock that spiked overnight. It is the story of these four characters slowly calcifying into the bones of one man and the culture of one company, across thirty years of painstaking accumulation. 古 — The Ancient: Time as the First Discipline Every great enterprise, if it is truly great, eventually earns its face — but only through time. Jensen Huang had been walking this earth as a businessman long before the world knew his name. His relationship with Korea begins here, and it begins on foot. According to domestic industry accounts from that era, Huang made repeated visits to Yongsan Electronics Market in Seoul in the late 1990s and early 2000s — when Nvidia was still an obscure startup struggling to be taken seriously. He came not as a visiting dignitary but as a salesman: explaining graphics cards to shop owners, persuading assemblers, winning trust one transaction at a time. Huang himself has said his connection to Korea dates to 1996. He has spoken of how South Korea's explosion of high-speed internet, its PC-bang culture, and the nationwide fever for StarCraft formed a critical foundation for Nvidia's early growth. Korea, in those years, was the world's most electrified laboratory for digital culture — and the heat of its gaming rooms, the sharpness of its consumers, the velocity with which it embraced new technology, all of it nourished a company that had not yet found its footing. This detail matters enormously. The histories of great corporations are often rewritten to begin in gleaming boardrooms or on famous stages. But Jensen Huang's formation happened in narrow storefronts, surrounded by towers of component boxes, in a market where customers were price-sensitive and performance-obsessed and utterly unimpressed by brand mythology. In Yongsan, he did not sell a brand. He sold credibility. He sold product knowledge. He sold the felt experience of superior performance. The I Ching offers an image for this season of a man's life: 潛龍勿用 — "the hidden dragon does not yet act." The dragon submerged beneath the water has not yet ascended to the sky, but it is already gathering strength, already orienting itself toward its direction. Korea was that submerged time for Jensen Huang. It was where the dragon went quiet and grew. 枯 — The Austere: The Discipline of Withholding Austerity is not poverty. It is restraint. And few companies in the history of Silicon Valley have practiced restraint as rigorously or as consequentially as Nvidia. While its competitors raced to win the surface war — chasing specification numbers, upgrading the cosmetics of their products, playing to the gallery of consumer benchmarks — Huang kept his organization's attention trained on something less visible and far more consequential: the underlying architecture of computation, the logic of parallel processing, the infrastructure that would eventually become the indispensable engine of artificial intelligence. This is the aesthetic the Chinese literati call 枯淡 — a beauty that comes not from ornament but from essence. The Diamond Sutra puts it this way: 凡所有相 皆是虛妄 — "all that has form is ultimately illusion." In business terms: what catches the eye rarely determines a company's fate. What determines fate is the capability that cannot be seen. Nvidia understood this early. That is why the Nvidia of today rests not on the appearance of its products but on the depth of its software ecosystem, its developer base, and the intellectual architecture that competitors cannot easily replicate. This philosophy of austerity extends to Huang's understanding of human character. Speaking at Stanford, he told students that the most important trait for success is not intelligence but resilience — and went further, saying, "I hope you will have the experience of suffering and hardship." It is a startling thing to say, and deliberately so. His point is unambiguous: greatness is not the product of cleverness alone. Character is forged not in comfort but in friction. Huang speaks from experience. He has publicly described being bullied in an American boarding school as a boy, washing dishes and cleaning bathrooms at minimum wage. His philosophy of hardship is not rhetoric. It is autobiography. Most organizations today speak to their people endlessly about well-being and are afraid to speak about tempering. But Jensen Huang did not flinch from the uncomfortable truth: growth always requires some degree of resistance and endurance. He knows this in his body. 孤 — The Solitary: The Courage of the Unfashionable Conviction Solitude, properly understood, is not the condition of being alone. It is the willingness to choose a road that others have not taken — and to walk it long enough to find out whether you were right. Nvidia was, for a very long time, a company that received no particular applause. It was known as a graphics chip company, and in that category, it was formidable. But inside that public identity, Huang carried a private and lonely conviction: that the dominant paradigm of computing would shift — that the age of the general-purpose CPU would eventually yield to an age of accelerated computing. Markets demand the present moment. Leaders sometimes have to absorb today's contempt in exchange for tomorrow's vindication. Only those who sustain that solitude earn the right to the rewards of early arrival. The Analects of Confucius puts it plainly: 德不孤 必有隣 — "virtue is never truly alone; it will always find its neighbors." What appears solitary and eccentric at the beginning eventually draws its community. And in the story of Nvidia and Korea, this movement from isolation to alliance is almost perfectly illustrated. The partnership between Huang and South Korea has long since outgrown its origins in retail sales. SK Hynix began collaborating with Nvidia on High Bandwidth Memory in the uncertain early days of that technology — a bet made before the outcome was clear. That relationship has since deepened into something that resembles co-development more than supply chain. Nvidia has been advancing large-scale AI chip supply and infrastructure cooperation with the Korean government, Samsung, the SK Group, Hyundai Motor Group, and Naver. The lonely salesman who once walked the aisles of Yongsan is now at the table with the leaders of Korean industry and government, shaping the architecture of the nation's AI future. The solitary vigil became a strategic alliance. What was once walked alone is now walked together. 高 — The Elevated: Altitude as Accountability Elevation is not merely position. It is character — the capacity to see farther and to hold responsibility longer than others can or will. The Doctrine of the Mean speaks of 至誠無息 — "true sincerity never rests." This is, unexpectedly, one of the most precise descriptions of how Jensen Huang has run his company. He did not build Nvidia on a passing fashion. He crossed product failures, market cynicism, supply chain crises, and geopolitical headwinds, and climbed — slowly, deliberately, one foothold at a time — to the position the company occupies today. This is not a mountain ascended in a season. This is a summit reached in decades. Here, again, Korea re-enters the story. However regal the title "emperor of the AI era" may sound, the circuitry running through that crown is substantially Korean. Korea began as the consumption frontier — the PC-bang, the gaming market, the early adopter culture that gave Nvidia its first mass foothold. It has since become the strategic frontier: the partner in HBM and advanced memory, the co-architect of AI factories and digital transformation. Between the image of Jensen Huang persuading shop owners in Yongsan and the image of Jensen Huang discussing AI infrastructure with the heads of Korea's largest conglomerates, there runs a very long river. But the river is unbroken. What he first saw in Korea was not merely a sales opportunity. He saw a society with an extraordinary capacity for fast technical comprehension, for organizing technology into industry, for connecting the work of the mind to the work of the factory floor. That insight lives inside every partnership he has built here since. A Reckoning for Korean Business What, then, should Korean business leaders take from this? The lesson is not complicated, though it is demanding. Innovation does not arise from eloquent mission statements. It arises from time endured, from the discipline to discard the inessential, from the independence to pursue an unpopular answer, and from the accountability that eventually transforms all of it into something worthy of the word dignity. Jensen Huang's career is not a story of a man who happened to catch the AI wave at the right moment. It is a story of sediment — of years and decades of experience, discipline, and conviction accumulating until they were precisely aligned with the door that history opened. Which asks certain questions of Korean business. Do we still carry the original instinct of those years when we wrestled with the market on the ground floor — when we had no reputation to trade on, only our knowledge and our reliability? Do we have the austere courage to strip away what is not essential? Do we have the nerve to choose the lonely right answer over the popular wrong one? Management, at its best, is completed in the love of people, in the respect for the work done in the field, and in the refusal to defy the logic of time and nature. The tree that grows too fast is hollow at its core. The success that comes too easily has shallow roots. Nvidia — Jensen Huang's Nvidia — took the opposite path. It stood like an ancient tree, silent and unhurried, enduring the winds and the droughts, growing upward alone toward the high place it had decided, long ago, to reach. His success, for that reason, is not a flash of light. It is light that stays. That is the lesson of 古枯孤高. Only those who have endured long enough ascend high enough. Only those who have passed through austerity reach genuine depth. Only those who have borne solitude long enough find themselves, one day, at the center of their age. Jensen Huang's Korean story is one essential thread in that larger narrative. Today's glory is conceived in yesterday's alleyways. Even the history of the world's most powerful technology company is completed, in the end, only on the accumulated sweat and trust of human beings. He is demonstrating that, quietly, every day. The author is a contributing columnist covering business philosophy, technology, and economic history.
2026-04-22 11:57:23
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LG CNS, 오픈AI와 '리셀러 파트너' 계약…'기업용 챗GPT'로 B2B 공략 속도
[이코노믹데일리] LG CNS(대표 현신균)가 생성형 AI(인공지능)의 최강자 오픈AI(OpenAI)와 손잡고 국내 기업용 AI 전환(AX) 시장 공략에 속도를 낸다. 이는 지난해 9월 삼성SDS가 국내 첫 리셀러 파트너 계약을 체결한 데 이은 두 번째 대형 파트너십으로, 국내 IT 서비스 '빅2'가 '기업용 챗GPT' 시장을 두고 정면으로 맞붙게 됐음을 의미한다. 13일 LG CNS는 최근 오픈AI와 '리셀러 파트너(Reseller Partner)' 및 '엔터프라이즈 AI 서비스 구현 파트너' 계약을 동시 체결했다고 밝혔다. 이로써 오픈AI는 한국 시장에서 마이크로소프트(MS) 애저(Azure)라는 단일 창구에 의존하지 않고, 국내 IT 서비스 양강을 모두 파트너로 삼는 '투트랙(Two-track)' 전략을 본격화했다. 이번 협력의 핵심은 '챗GPT 엔터프라이즈'다. 이 서비스는 기업 내부 정보가 AI 모델 학습에 활용되거나 외부로 유출되는 것을 원천 차단하는 것이 가장 큰 특징이다. 그동안 보안 문제로 챗GPT 도입을 망설였던 기업들의 '페인 포인트(Pain point)'를 해결한 셈이다. 또한 기업의 사내 시스템 및 데이터와 직접 연동해 대용량 문서를 빠르게 분석하고 복잡한 업무 자료를 요약하는 등 고난도 작업 수행이 가능하다. 오픈AI의 '기업용 AI 현황' 보고서에 따르면, 챗GPT 엔터프라이즈의 대화량은 전년 대비 8배, 복잡한 문제 해결에 쓰이는 '추론' 토큰 소비는 320배나 급증하며 기업 시장에서의 효용성을 입증하고 있다. LG CNS는 이번 계약을 위해 전담 조직인 '오픈AI 론치 센터'를 신설했다. 이 조직은 AI 전문 엔지니어와 컨설턴트 등 정예 인력으로 구성되며, 오픈AI 본사 엔지니어들과 직접 협력한다. 고객사는 LG CNS를 통해 도입 컨설팅부터 시스템 구축, 기술 지원, 실전형 워크숍까지 '풀스택(Full-stack)' 서비스를 원스톱으로 제공받을 수 있다. 이는 단순한 솔루션 판매를 넘어, 각 기업의 특성에 맞는 'AI 전환 로드맵'을 설계해 주는 AX 전문 파트너로서의 역할을 강화하겠다는 의지다. ◆ MS와 '경쟁 속 협력'…맞춤형 AI 에이전트 시장 선점 업계에서는 LG CNS와 오픈AI의 결합이 국내 AX 시장의 경쟁을 한층 심화시킬 것으로 본다. 기존에는 MS 애저 클라우드를 통해서만 오픈AI 모델을 사용할 수 있었지만, 이제는 LG CNS라는 또 다른 '공식 창구'가 열렸기 때문이다. LG CNS는 향후 오픈AI의 API(응용프로그램 인터페이스)를 활용해 고객 맞춤형 'AI 에이전트' 개발에도 나설 계획이다. 이는 특정 업무나 산업에 특화된 AI 비서를 만들어 제공하는 고부가가치 사업으로, LG CNS가 보유한 금융, 제조, 공공 분야의 도메인 지식과 결합해 시너지를 낼 것으로 기대된다. 김태훈 LG CNS AI클라우드사업부장(부사장)은 "국내에서 가장 많은 고객 AX 성공 사례를 창출한 경험을 바탕으로 오픈AI와의 협력을 통해 기업용 AX 시장 주도권을 더욱 강화할 것"이라고 강조했다. 이번 파트너십은 오픈AI에게도 한국이라는 전략적 시장에서 MS 의존도를 낮추고 영업망을 다각화하는 효과를 가져다줄 전망이다. 2026년, LG CNS와 MS 간의 '경쟁 속 협력' 구도가 국내 엔터프라이즈 AI 시장의 성장을 어떻게 견인할지 귀추가 주목된다.
2026-02-18 11:54:50
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